In the last decade, we have seen modifications and inventions of various instruments and mediums via which the communication is made possible. Invention of mobile phone has made communication and transmission super-fast and easily accessible. However, the dawn of this new age era has let down the postcard industry in the most negative manner. The business of postcard industry is diminishing day by day with minimum number of subscribers and users. However, the postcard industry is shifting its focus on creating new and attractive postcards with innovative ideas and appealing designs. The introduction of new ideas to print cheap postcards has shown a significant increase in the business of the postcard industry. There are currently many variations of postcards available in the market. The company can choose whatever they want but based on the demand and reviews of the customers. From any function to an official meeting, printing postcard is not only easily accessible but also versatile and functional. Whether it is personal or professional, printed postcards have their separate utility and charm as well. Each postcard is made under customization and can be specialized according to the customer’s special request. One must print cheap postcards because of their affordability as well they can try different colors, textures and designs. There is a whole new box of ideas that are available for printing houses to be met with the postcard industry. Some ideas meet the requirements as well as budget as most of the postcard industry cannot afford high priced printing of postcards. Different ideas and types of postcards have various quality and paper thickness. The difference in the paper thickness is irrelevant to the paper quality. Each postcard is printed with the same technology with premier quality sheets, colors and high-quality designs. The postcards add up to the increase in the business of the postcard industry. It also helps the business to attain the four valuable terms of a business plan which is Attention, Interest, Desire and Action. A pocket folder is a very useful tool in offices or at home. It helps in keeping the documents organized and in a systematic order. It can be arranged according to the requirements of the documents or just as per their use. It helps to present the documents more in the professional way which is why it is also called the “presentation folder”. It can be made of many other materials, but pocket folders that are made up of papers are quite in demand pretty much. It comes with various folders and pockets. It looks like a simple product, but it offers some significant amount of usefulness. The postcard industry can utilize the demand for the pocket folders in their favor by providing custom pocket folders that occupy less area but still provides the efficiency of the presentation folders. There are different models and variations available for pocket folder; you can even go for mini custom pocket folders that enable the person to carry it easily.